Why Is Training Important?

There are several key reasons to ensure that your staff are appropriate trained and skilled.  Perhaps the most important is that it ensures your team is better able to provide a response to your customer that is appropriate to their issue or problem.   In addition, by ensuring that your staff have the right skills, your company is better prepared for the future and will be significantly more efficient and productive.

Reasons for Employee Training

Some of the most common reasons for training and development include the following:
  • Based on a performance appraisal and issues identified
  • To improve a companies performance and efficiency
  • To improve an employees future job prospects within the company
  • To help a company deal with a new technology or tool
  • To help a company obtain a specialized certification

Training Types

Generally training is split into two main categories (although these can also be combined in some fashion):
  • Internal Training - Provided by the company directly, this is most common with call centers and technical support teams.  Internal training provides information about the specific company and is extremely useful to new employees trying to learn the essentials of what the business does, what products the company provides and what types of customers are serviced by the business.  Internal Training is generally provided by internal resources that have the relevant skills and this type of training can be both structured and unstructured.  Often internal training is conducted for external 3rd parties also to ensure that prospective customers understand the underlying structure of a business and what its products are able to do (and more importantly perhaps, what they cannot do!).
  • External Training - External training is somewhat more structured and is generally provided by a 3rd party business or company.  This training is skill specific and is often provided if and when a business does not have the relevant skills in house.  A good example of External Training are certifications - either technical or quality related.

Training Benefits

Training has significant benefits to businesses in several different areas, most notably however with regards to employee motivation and retention.  Training is generally considered a "benefit" and those companies that provide this to their staff on a regular basis have an increased level of staff satisfaction.  Also - those businesses that provide this to their staff have a better trained and skilled workforce which translates directly into an improved level of Customer Satisfaction.

Some Resume Essentials

Your CV and Resume is your primary tool in finding a new role.  Without having a properly formatted and targeted resume, you are not presenting yourself in the best light possible and you will lose out to others.  Spending the time now is a wise investment not only in your future but also in your career as it can set you apart from your competition and maximize the interview opportunities you will receive.


It is essential that you format your resume to the role that you are looking for.  Management jobs should clearly be emphasized if you are applying for a management role, and similarly if you are applying for a sales executive position, you need to show and demonstrate your sales skills including revenue generation and territory growth.

Do not forget to emphasize your Customer Service and Client Management skills as most roles - regardless of the title - will be looking for these.

What Can You Do?

It is absolutely essential that you provide your readers with an idea of the skills and capabilities that you possess.  This should be a very high level statement but quite explanatory and anyone reading it should understand at a glance what you are capable of and what you bring to the table.

Please note that this statement should NOT be your personal objectives.  You should actually avoid including these in your resume entirely as those statements are what you want and not what you can DO.  The company hiring you wants to know what your skills are and how they can benefit them - not why you want the job!

Give Them Real Numbers

This is one of the most important components to your resume. You need to communicate in your resume not just what you do, but what HAPPENS when you do what you do! This technique also helps employers envision you working with them, helping them with similar challenges and issues.

Use The Right Words

Key words organized in a group called something like “core competencies” for instance, will do two things for you. It serves to potentially qualify you for more interviews, assuming those companies you are submitting your resume to use key word scanners. Second, key words. i.e., your strengths that stand alone allow the reader to view your competencies independent of any past company associated with it. This has a positive psychological effect as again, it enhances the reader’s ability to picture YOU in the position they are working to fill.