For the month of August, we’re back with some great customer service blog posts written by talented individuals wishing to share their experience and knowledge with the rest of the world. As you will see throughout this entry, the topics under discussion are vast from mental health to the blame game that we often see in businesses where there’s- to quote the writer- an “I” in teamwork to advise on how to make customers talk about your business.
This month there’s an entire treasure chest full of great information on offer, so, without further ado, let’s begin to talk about the seven most impressive customer service blogs for the month of August.
1. Mental and Physical Well-Being In the Service Sector
The very first article that’s made our list comes from the CX Accelerator website itself, where writers Nate Brown and Jenny Dempsey talk about mental and physical health promotion in the service sector. In their article, they talk about how- by taking care of one’s employees, one can actually accelerate great customer service and increase efficiency in the workplace.
Several suggestions for this are given through the course of the article. It starts off with simple tips that don’t really ask for drastic changes. Many leaders complain about a lot of investment (which they do not necessarily have) into well-being programs, but in this article, the writers have successfully mentioned the simplest and most effective methods of making sure that your customer service providers’ health is not compromised.
This article definitely warrants a read. You can pick up any one of the many suggestions provided to ensure that the health of your staff is not neglected. As the two writers point out, there is a correlation between the health of your staff and their performance. So, don’t neglect it!
2. The Fault In Our “Staff”
On the opposite side of the spectrum, Steve Gioia, his blog post called But the Other Guy is Really at Fault, talks about common problems faced by teams in the service sector, particularly those in the hotel and restaurant businesses.
Here he sheds light on the problems between the kitchen and the wait staff and how lack of understanding of ‘teamwork’ often leads to both sides not really accepting their responsibility. He gives an example of how a colleague of his received a bad service at a high end restaurant, thereby, establishing that no matter who’s fault it is, bad customer service and bad staff relations ultimately reflects badly upon the restaurant itself and customers don’t really care who’s fault it is- they’ll see it as a failure of the all the staff.
This is an important lesson in customer service and reflects a side of customer service which we’ve often seen in restaurants, but don’t really comment on it and chalk it out as bad service. Gioia talks about how this badly affects the business. Give it a read, there are important lessons to learn from here.
3. Lessons From Amazon
In his article, writer Dan Gingiss presents the case for Amazon (and everyone else really) and how in today’s globalized world, you- as a business owner in the service sector- are actually in competition with Amazon and a lot of other online (and big) retailers. The reason behind this is investigated by the writer.
He talks about how today’s market is very, very competitive compared to the “older days” where competition only extended towards local markets. Now, because of the advent of technology and social media, your competition is everyone, everywhere. Therefore, the importance of customer experience should not be underestimated.
By taking note from big firms like Amazon and Netflix, we should try to improve upon our customer experience and really understand why a lot of people prefer these platforms and maybe take a leaf out of their books. After all, these corporations don’t simply exist because they’re great just like that- people prefer them over the others. So, what makes them so great? You’ll have to find out because, in today’s world, they’re your competition as well. No matter how big or small your business is.
4. Breaking Boundaries
This one’s a little different. In the article, writer and co-founder of CX Accelerator talks about surveys, their accessibility and how likely customers are to answer them in today’s time. He presents his case by highlighting that, contrary to popular belief, it might actually be more difficult to get customers to talk about their preferences through surveys. In fact, many industries are actually struggling with the lack of data available. But this is mostly because companies- not all but some and that’s still a significant amount- take the voice of the customer for granted, and probably still look to surveys to make a decision.
Brown disagrees with this method as the only one in the business and suggests that there are other ways one can capture data. After all, customers haven’t gotten quiet in today’s world. There’s plenty of other ways they’re letting their voice be heard. Companies just have to tap into this oilfield of wealth in order to collect this valuable data, and maybe along the way, they’ll also end their dependence on surveys.
5. The Power of The Word of Mouth (150-200)
This one’s an interesting read in particular. Author Dan Gingiss once more finds himself on our list for his article. The reason behind this is simple: this article holds key advice for those looking to get their customers to do a bit of promotion for them. Of course, the main aim here is to get your customers to talk.
Word of mouth is single-handedly one of the most powerful promotion platforms out there and it can also be used to your advantage. Of course, a lot of people struggle with it in their businesses- but you don’t have to be one of those people. In his article, Gingiss talks with various experts in the field and how they would do the job. There’s an abundance of advice from a number of people in a variety of different fields. Their tips aren’t very hard to pull off either.
If you read through all of the advice given, you’ll notice it is the attention to detail the customer likes and they’ll recommend you for it. Customers want a personalized experience where they feel comfortable and at home- do this and they’re sure to talk about your business with their friends and colleagues. You can find more great advice from the article as well, so do check it out!
6. The ‘Peak-end’ Factor
This is a great read by Mary Drumond. The article, Understanding How The Peak-end Defines Customers’ Experiences the writer talks about the ‘peak-end rule’, a psychological heuristic developed by two professors called Kahneman and Tversky and is described as a phenomena where people remember a particular experience- it can be good or bad- based on how they felt at the ‘peak’ and the ‘end’ rather than judging the whole experience.
This is an interesting phenomenon and Drumond has delved deeper into this phenomenon. She’s talked about how companies can use this to their advantage and thus, enhance customer experience. We can further look at it as a way of understanding the mindset of a customer and thus eliminate any cognitive bias or something along those lines and make them like your product. That, or you can simply research into this to just understand your customers better.
After all, understanding the mindset of one’s customers is one of the most important pillars in customer service.
7. A Study For Coffee Lovers Everywhere
And lastly, we end up with another Dan Gingiss article, and it’s quite literally a case study and look into a neighborhood coffee shop in New York and how it stands out in a world full of Starbucks. Gingiss uses this case study to show how this coffee shop is back to basics to attract new clientele. It’s not the “anti-Starbucks”, he lets us know that early in the blog post. But it’s good; it’s different. And sometimes that’s what customers want.
He talks about his own experience with Birch Coffee and how we can use that as a lesson in customer service. This company doesn’t just serve ‘drinks’ like Starbucks has taken to doing. In fact, it’s really not just Starbucks- it’s a lot of coffee shops these days. Birch Coffee goes back to basics- we’re talking simple coffee. Nothing fancy. In fact, this is how they’ve advertised their business on their website as well. I think it’s a pretty good case study to look into, so do check it out!
There you have it- this month’s list of the best customer service blog posts on the Slack CX Accelerator community. These articles are truly great in the wealth of information that they provide us with. From tips to case studies to pointing out key factors that may change a company’s entire relationship with their customers, these blogs are for those who are all ears and want to improve their businesses.
Read them and discover key information about the world of customer service and how you, a business owner, can benefit from the extensive and meticulous planning that goes into customer service to make it the face of your company and, in return, to make people come back to your business over and over again. We hope you found these articles hopeful!