Why Do Customers Matter?
9 years ago Hutch Morzaria 0
- The value of our service. Let them know that they are dealing with professionals that are willing to understand and help them. “We are here to help you”.
- How assertive we are. We will provide the correct information exactly when they need it and in the way they need it. “We are here to inform you”.
- The best attitude. Regardless of how you communicate with your customers be that email, voice or chat it is essential that your willingness to help is transmitted through the conversation. “We are glad to help you”.
- Reliability, as there is nothing better for a customer than to know what service to expect and always get it, over and over again, if you don’t believe me then take a look at how McD’s is doing regardless of the market.
- Timing, because customers want it now, the faster the better. However, worse than late is wrong. If you ordered a pepperoni pizza, a potato salad and light coke delivered to your door three minutes after hanging up the phone would probably not improve your loyalty.
- Every time you start working on an issue ask yourself the following questions in this order: How any issues is the customer bringing to my attention? Is it clear to me what the problem(s) is(are)? What information do I need to solve the problem? What information do I have at this moment? How can I get what I am missing? By doing this, you will improve your accuracy in solving the customer’s issues, you will start to work smarter instead of harder as you will focus your efforts and time on solving the problem.
- Let the customers know what you have understood, what information you are giving them and in which order. This will tell the customers that you are taking their concerns seriously and that you will address all their questions. Remember there is nothing worse than being ignored and when you address two out of three questions you are basically telling the customer “your third request is not important to me”.
- Get training on the things you find difficult to solve, the more you know, the easier your work will be, and the easier your work is, the faster you can provide the right answer to the customer. It is like body building, the more you know the stronger you get. The difficult part of putting this advice in practice is to recognize what we don’t know and even harder to be humble and ask for help. In my experience every time I have asked someone to teach me, they have felt proud of passing their knowledge to anybody who approaches them with respect, paradoxically this does not always work with teachers but has worked perfectly with colleagues.
- I don’t have specific advice on improving your attitude, there is no method or technique to follow that guarantees an improvement in this area, however, I suggest you start doing some exercises, drink two more glasses of water every day, reduce caffeine, eat chocolate and most of all worry only about the things you can control, like your reaction to every day events.
Customers are human beings, as demanding and difficult to please as you and me. Think about the restaurants, pubs, stores, online sites, etc that keep you going back and spending your money there, what have those places done to earn your loyalty and then think about what else can we do to keep earning your customers loyalty.
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