Category Archives: LinkedIn

LinkedIn, Social network

Using LinkedIn

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Jobs, Jobs, Jobs

I’ve mentioned LinkedIn a couple of times now (Using LinkedIn to Find a Job, Using LinkedIn Effectively) and find that its a really great tool not only to keep in touch with old work colleagues and keep apprised of whats going on in your industry but also to find a job!

LinkedIn’s job search should complement whatever you are currently doing to find a role via other online tools – sites like Monster, Workopolis, Indeed, ZipRecruiter, Total Jobs etc… are great but they are just one avenue and they do not take advantage of LinkedIn’s greatest strength.

Referrals Through LinkedIn

The greatest advantage and feature of LinkedIn (aside from the fact that some hiring managers use it exclusively so this is the only place you would be able to find that specific job) is the fact that you can get your existing colleagues and friends to act as your references and based on your “links” to the job/company in question there is quite a good chance that you can be recommended for the role by someone already working in the company.

In the current market, any advertised job posting can generate hundreds (if not thousands) of applications from potential candidates. By using LinkedIn however you are able to get a referral from someone that already works in the company and this could possibly make a huge difference to your chances.

LinkedIn takes the traditional formula of networking and modernizes it in a perfect manner. Keep in mind that studies have shown that 60-80% of all jobs are sourced purely through word of mouth – with that being said, having a way to make yourself visible to a larger market is bound to improve your hiring potential.

Getting Started with LinkedIn –

  • Log in to LinkedIn and create an account.  Upload your CV/Resume and indicate all the companies and roles you’ve had in the past.  Find all the contacts in your previous roles and add them to your network (sorry, went through this really fast, but I will go through this in greater detail in future posts).
  • Now that you have a network in place, you can start searching for jobs that are close to you.

Finding the Job

  • Click on Jobs -> Find Jobs
  • Click on Advanced search (under the Search Button)
  • Fill in the fields on the next screen but make sure that you sort by Relationship
  • On the next screen, you will be presented with a list of relevant jobs based on the criteria you have selected previously.  Underneath each role, however, is the phrase “See people in your network who can help you get this job”.  
  • Click on this link and you will see people that are currently in the company that is hiring for that role.  Each layer of your network is given a number so if you see a “1″ for any of these names then that means this is someone you know and have in your direct network.  A “2″ would be someone that knows someone that you know – that is, you share a common contact.  Each subsequent number indicates a person that is that much further away from you.  
  • Remember, with the LinkedIn search you can actually search for a specific company or a specific region to narrow down your search even further and you can even filter by the relationship.
  • Once you have found someone that can help you, the next step is initiating contact.  If they are in your direct network that’s fairly easy as its a simple email from within LinkedIn.  If however they are removed from your direct network by one or two steps, you would need to get a referral from someone that you know.  LinkedIn makes this easy also however as they give you a list of people in common that you share and you simply have to ask someone you know to refer your application onwards.

Establishing Contact

  • Once you have established contact with the person inside the company that has the job, it’s a simple matter to get additional details of the role, the name of the hiring manager, details about the company etc… With this information in hand, you can then personalize an application for the role and either have your internal contact forward it on for you or have it delivered directly to the hiring manager.  Aside from the fact that your application has been delivered from or via an internal resource, the personalization itself will make your application stand out even more!

Whether or not you are invited to interview for the suitable positions you’ll apply for using this process; your response rate should be higher than if you just apply blindly to a job. Best of luck on your job hunt!

Job Search, LinkedIn

Using LinkedIn effectively

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I’ve already spoken previously about the power of LinkedIn and how useful a tool and site it is. However, it definitely bears repeating as if you are not using LinkedIn properly you are missing one of the sharpest quivers in your bow when searching for a job or networking in general! If you do not know about LinkedIn at all – make sure you visit the site immediately and input as much information as possible to build a complete and accurate profile.

Here are some of the most common mistakes that people make with LinkedIn – check your account and ensure that you are not making one of these!

Personalize your profile

Add a photo. People prefer photo’s and images and generally, if a photo accompanies your profile, it will receive a higher level of attention. Make sure that people can find you by using your real name. The default setup of LinkedIn has a bunch of letters and numbers which means that people will only find you by searching for skills and location, not your name. In addition, LinkedIn allows you to have 3 additional sites that you can refer interested parties to. Use these to reference your blog, your company’s website or even your Twitter Feed. 

Recommendations

One of LinkedIn’s greatest strengths is its recommendations feature. Quite a few companies that utilize LinkedIn for their hiring will not even look at candidates without recommendations so make sure that you have as many as possible from your work history. You definitely want to get supervisory recommendations, but you should also aim to get peer recommendations to. 

Making it stand out

Use keywords and descriptive words throughout. While you do not want to have something that is 10 pages long, at the same time you are not restricted to 2 pages like most CVs and resumes so you have an opportunity on LinkedIn to actually explain what you’ve done throughout your career and how your achievements have helped in each of your previous roles. In addition, you want to expound on the actual “bottom line” – what did the company you worked for “get out of it” and why was it a benefit to them.

Errors and Proofreading

Perhaps something that doesn’t need repeating, but silly typo’s and grammar issues are one of the worst things that you could do. It immediately shows a prospective employer that you are NOT detail oriented and that you DO NOT make the appropriate effort in your work.

Updating and Groups

Another big no-no is inputting your information and forgetting about it. LinkedIn like lots of other sites thrives on content so if you’re not updating your information or participating in discussions and groups you are losing a whole new avenue to keep your name “out there”. Ensure that any new posts you make on blogs or other sites are advertised in the “What are you working on?” box and that you’ve linked your Twitter account so that it automatically updates for you.