How Positive Feedback Influences The Bottom Line

8 months ago Hutch Morzaria 0

Positive feedback matters. It makes a difference in employee morale and motivation. As someone in the support and operations area of business, I cannot emphasize this enough.

Let’s be honest, it’s easy to complain online if and when services that you expect do not get provided correctly or on time. To be completely frank, with tools like Twitter and Facebook at our beck and call, this has become even simpler than it ever was before. Not only can you complain about a company, but you can shout it from the rooftops and you’ll have hundreds if not thousands of people joining in the conversation.

The Power of Positive Feedback

Don’t ever underestimate the power of positive feedback. We are quick to point out to someone when they make a mistake. Sometimes we forget to acknowledge them when they do something right. As a leader, I have to often deal with the negative complaints about the service my team provides. While part of solving that problem is an additional process through things like post-mortems and RCAs, the flip side is acknowledging that there are some rare customers out there that take the time to recognize good work also!

Don’t ever underestimate the power of positive feedback. We are quick to point out to someone when they make a mistake. Sometimes we forget to acknowledge them when they do something right. As a leader, I have to often deal with the negative complaints about the service my team provides. While part of solving that problem is an additional process through things like post-mortems and RCAs, the flip side is acknowledging that there are some rare customers out there that take the time to recognize good work also!

To those rare customers – THANK YOU!! Giving positive feedback can be a powerful tool for employee motivation and your time is sincerely appreciated. For the managers and leaders lucky enough to have received such feedback, here’s how to use it most effectively:

  • Do it now. Positive feedback is too important to let slide. Say something right away.
  • Make it public. While negative feedback should be given privately, positive feedback should be given publicly. Do it in front of as large a group as appropriate.
  • Be specific. Don’t just say “Good job, Sally.” Instead say something like “Hakim, that new procedure you developed for routing service calls has really improved our customer satisfaction. Thanks for coming up with it.”
  • Make a big deal out of it. You don’t want to assemble the entire company every time you give positive feedback, but do as much ceremony as the action warrants.
  • Consider the receiver. It is important to consider the feeling of the person receiving recognition. For a very shy person, thanking him in front of his workgroup is probably most appropriate. For another person, you might hang a banner, balloons, and streamers in the department area.
  • Do it often. Don’t wait for the big successes. Celebrate the small ones too.
  • Do it evenly. Big successes need big recognition; small successes need smaller recognition. If you throw a party for every small success, you diminish its effect for a big success.
  • Be sincere. Don’t praise someone for coming in on time. Don’t congratulate someone for just doing their job. People will see right through you. Really mean it when you give positive feedback.

The Importance of Surveys

If you’re not getting positive feedback, are you sure that you’re asking for it? This is where surveying your customers comes in really handy. Many companies wrongly make the assumption that the Customer Service Team is completely disparate to the rest of the company and has no bearing on new business or in serving their existing customers aside from when they have a problem or an issue. In reality they are the face of your business and often know about new problems in the field before anyone else.

Customer Surveys allow you to collect valuable data from your customer base while simultaneously reinforcing perceptions that your organization genuinely cares about their opinions and welcomes their feedback.  If your organization does not have a process in place to gather this invaluable information, it should do so quickly with the help of a customer survey.  By listening to the voice of your clientele, you are ideally situating your organization to develop or maintain a competitive advantage.

Why Customer Experience Matters

Historically having siloed departments perhaps made sense in some industries. While this might have been historically true (and even then, not so much) customer experience has taken on a renewed focus in the industry. Many companies actually acknowledge that it is a key differentiator for them so anything that a business can do to improve this should be emphasized.

The impact of employee experience on customer experience has been explored in great detail. In fact, “happy employees equal happy customers” has become a motto for some of the world’s biggest brands.  While this might be an old argument, it has validity and is a mantra worth remembering.

The same companies invest in employee happiness year after year. The rest continue to not invest. There’s a clear line between companies that get it and companies that don’t and there’s not a lot of crossover.

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Hutch Morzaria